### CEO of Pepsico in UAE: Boulemah Khoumhi Takes on New Role at Al Sadd

Boulemah Khoumhi, the current CEO of PepsiCo Middle East and Africa (MEA), has been appointed as the new CEO of Al Sadd FC, one of the top clubs in Abu Dhabi. This move marks a significant shift in Khoumhi's career trajectory and underscores his growing influence within the global sports industry.

Khoumhi's appointment to Al Sadd comes after a successful tenure at PepsiCo MEA, where he led the company through several strategic initiatives aimed at boosting growth and innovation in the region. His experience with PepsiCo’s success in the food and beverage sector, combined with his deep understanding of the UAE market, makes him well-suited for this new role.

Al Sadd FC is one of the most prominent football clubs in the United Arab Emirates, known for its high-profile players and strong fanbase. Under Khoumhi’s leadership, the club aims to continue its upward trajectory and compete at the highest levels of regional and international football.

As the CEO of Al Sadd, Khoumhi will be responsible for overseeing all aspects of the club’s operations, including player recruitment,Qatar Stars League Tracking stadium management, financial strategies, and community development programs. He will work closely with the board of directors and the club’s executive team to ensure that Al Sadd remains a leader in the local and global football landscape.

This transition from PepsiCo to Al Sadd represents not just a change in roles but also a significant step in Khoumhi’s career progression. It highlights the increasing importance of sports and entertainment in business strategy, particularly in regions like the UAE, which have seen rapid economic growth and rising interest in sports and leisure activities.

The appointment of Khoumhi signals the continued expansion of PepsiCo’s footprint into the sporting sphere, leveraging its expertise in consumer products to enhance the brand’s presence in the sports industry. This partnership could potentially lead to innovative marketing campaigns, product launches, and other synergistic opportunities between PepsiCo and Al Sadd.

In conclusion, Boulemah Khoumhi’s appointment as the new CEO of Al Sadd demonstrates the dynamic nature of the sports industry and the potential for collaboration between corporate giants and professional sports organizations. As Khoumhi steps into his new position, he brings a wealth of experience and a proven track record of success in driving businesses forward, making him an ideal candidate for leading Al Sadd towards future success.

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